Before you launch
Routing & mapping
Tell us your stores, venues, neighborhoods or competitors. We map a route around them and send it to you to approve before the flight starts.
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America’s fastest-growingInc. 5000 honoree
America’s fastest-growingInc. 5000 honoree
Digital billboard truck advertising · 17 Southeast markets
Book a digital billboard truck in minutes.
Pick a city, choose open shifts on the live calendar, upload your graphics and request your booking. No payment online; we invoice you directly.
Political campaign? Book early voting through Election Day, Nov 3, in one click.All other campaigns, book here
Save up to 30%Book days in a row
3 days5% off7 days15% off14 days20% off30 days30% off
Shifts from $900 · weekends, holidays and event dates are ★ premium
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Coming up ★
Brands that have run with Advertising Wheels
Book a flight
Pick your days and time blocks.
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A MobileOOH team member will call you shortly to confirm your digital billboard truck flight.
Markets
Digital billboard truck advertising by city, with premium and event dates.
Weekends and every holiday (except Thanksgiving, Christmas Day and New Year’s Day) are bookable at the ★ premium rate. Click a date to book it.
Serving: Atlanta, GA, Charlotte, NC, Raleigh–Durham, NC, Greenville–Spartanburg, SC, Columbia, SC, Charleston, SC, Savannah / Hilton Head, GA, Augusta, GA, Knoxville, TN, Chattanooga, TN, Nashville, TN, Birmingham, AL, Jacksonville, FL, Orlando, FL, Tampa–St. Petersburg, FL, West Palm Beach, FL, Miami–Fort Lauderdale, FL.
Political campaigns
Political campaign buy: digital billboard trucks from early voting through Election Day.
Every market is pre-loaded with its state’s early voting window, Election Day and any runoff. Pick a city and a package, and we add every block. One digital billboard truck is held just for political campaigns, so political dates stay open even when commercial dates in that market are sold out. Political flights are confirmed in the order they’re received.
“Paid for by” disclaimer
Federal rules require political committee ads on outdoor advertising, which includes billboards, to carry a clear and conspicuous “paid for by” disclaimer (FEC advertising and disclaimers). On a billboard, it has to be on the face of the ad. State rules can add more.
Creative review included
A MobileOOH team member reviews every political creative before it runs and can turn around updates fast during early voting. Candidates, PACs, parties and issue groups are welcome. Political flights are prepaid.
Where the dates come from
Early voting dates come from each state’s election office.
Rates
Priced per time block, posted up front.
Per time block. Driver, fuel in market, routing and mapping, GPS reports and the proof of performance (POP) report are included. Weekends, holidays and event dates are billed at the premium rate shown. Truck delivery to your market is a separate line, shown before you book.
Weekend, holiday & premium pricing
Applies to every Saturday and Sunday, every holiday, Election Eve and Election Day, every early voting day, peak shopping days, and local game or concert dates.
Book days in a row and save: 3 consecutive days 5% off, 5 days 10% off, 7 days 15% off, 14 days 20% off, 30 days 30% off. A day counts when it has at least one block. Sample rates; final pricing confirmed with your route.
What sets your price
- MarketBigger metros and busier routes cost more to run than smaller markets.
- Flight lengthThe longer you run, the less each day costs. A 30-day flight runs about 30% less per day than a single day.
- Dates and demandWeekends, holidays, elections and big events book up first, so they’re billed at the ★ premium rate.
- CreativeStatic ads cost the least to prepare. Video, motion and live content take more production time.
Truck delivery
If the nearest open truck is already in your market, delivery is included. If it has to drive in, you pay one flat delivery fee for each run of back-to-back days. The fee is based on road miles and covers the drive in only, not the trip out.
| Zone | Road miles to your market | Fee |
|---|---|---|
| In market | Up to 75 | Included |
| Zone 1 | 76–200 | $345 |
| Zone 2 | 201–350 | $580 |
| Zone 3 | 351–500 | $815 |
How it’s figured: driver time at $22.10 an hour ($17 plus 30% payroll cost), diesel at $7 a gallon, and chassis wear at $0.25 a mile come to about $1.57 per road mile. Add a $30 driver per diem, and each zone is priced at its top mileage. Your zone depends on where the nearest open truck is on your first day. It shows in your order summary before you book. Book days in a row and you pay delivery once.
Running in several cities, or longer than 30 days? Multi-market and long-flight buys are custom quoted by your rep. Ask for a quote.
What you get
Everything that comes with your digital billboard truck flight.
Every booking includes the planning, the driving and the proof. No hidden fees for routing, fuel or reporting.
During your flight
GPS reports provided
A GPS report of where your digital billboard truck drove and when. Driver and fuel are included.
Add-on · $750 per day
Social media photo package
Photos of your ad on the street, ready to post on Instagram, Facebook, LinkedIn, X and anywhere else you share your brand.
Extend your reach
Retargeting
Reach the people who saw your digital billboard truck again on mobile, desktop, video, OTT, CTV and social. A MobileOOH rep builds the package with you. See retargeting
At the end of your flight
Proof of performance (POP) report
A complete record of what ran, delivered after your last block.
- GPS map of the route driven
- Hours on the street and time on screen by block
- Photos of your ad running, if you added the social media photo package
- Retargeting delivery, if you added a package (by StreetMetrics)
Case studies
Digital billboard truck campaigns we’ve run.
Real flights run by Advertising Wheels, the team behind MobileOOH. Photos are from the campaigns.
FanDuel
Launching at Audi Field with a fleet of digital billboard trucks
When FanDuel went live at Audi Field, home of D.C. United, it needed Washington, D.C. fans to know right away. Advertising Wheels sent out a fleet of digital billboard trucks, mixing van and box truck formats, each carrying the bold “Now Live at Audi Field” message in FanDuel and D.C. United branding.
Traditional billboards are fixed in place and often zoned out of dense urban areas. Our digital billboard trucks staged right at the stadium entrance and moved through the streets fans take to the match, so arriving fans were met with a wall of synchronized screens at the moment they were most engaged.
The result was a high-impact launch with precise targeting, reaching an audience that fixed out-of-home advertising can’t get to.
Fifth Third Bank
A multi-market campaign that met customers where they gather
Fifth Third Bank needed to reach new customers in several Southeast markets at once. Advertising Wheels ran a coordinated multi-market campaign of digital billboard trucks that put the bank’s message directly in front of its target audiences.
Outside a major arena, a line of digital billboard trucks ran the “Get a $375 Cash Bonus” offer with scannable QR codes, turning arena foot traffic into instant engagement. Trucks met fans walking to college game days and parked at the gates of a local ballpark with the bank’s “No Hidden Fees, Ever” message.
At pro football tailgates, trucks rolled into the lots to launch a team debit card with “Raise the Flags!”, a space no static sign could occupy. For a new branch opening, a branded digital billboard truck helped the local team welcome the neighborhood.
Across markets and campaign goals, digital billboard trucks gave Fifth Third precise, high-impact reach that fixed placements can’t match.
Xfinity
Powering grand openings across multiple markets
As Xfinity expanded its retail footprint, it needed to announce new store openings in multiple cities and states, and do it consistently. Advertising Wheels ran a coordinated multi-market campaign that put digital billboard trucks on the road in each launch city with a clear “Grand Opening” message, the local store address and a call to action for XfinityVirtualStore.com.
In Fort Wayne, Indiana, the digital billboard truck worked the busy intersections and commercial corridors around the new store, reaching drivers at stoplights and in heavy local traffic at eye level and close range.
Every market got the same playbook: hyper-local targeting, flexible routing and creative tailored to that city’s store. The fleet moved with Xfinity from market to market, putting each grand opening in front of the neighborhoods it served.
Morgan & Morgan
Owning game day at Mercedes-Benz Stadium
Morgan & Morgan wanted to reach Atlanta football fans with its bold “Size Matters” campaign, and Advertising Wheels took the message to the heart of game day.
Our digital billboard trucks worked the streets around Mercedes-Benz Stadium, where traditional billboards can’t be placed, moving through stadium traffic and along the sidewalks fans walk to the gates. Drivers in pregame congestion and fans on foot had the creative at eye level and close range for the whole length of their arrival.
Instead of waiting for the audience to drive past a fixed sign, the trucks went to the crowd and kept Morgan & Morgan in view through the pregame rush.
Warnock for Georgia
Getting out the vote in the counties that mattered most
Warnock for Georgia needed to reach voters in the areas its campaign manager had prioritized and keep the message in front of them right up to Election Day. Advertising Wheels built a county-by-county digital billboard truck plan around those targets, with creative tailored to each market.
In DeKalb County, our digital billboard trucks ran “Vote Today in DeKalb County” along busy commercial corridors and parked in high-traffic shopping centers across metro Atlanta. In Bibb County, the same approach put “Vote Today in Bibb County” in front of shoppers and drivers in Middle Georgia. The trucks also went deep into rural communities, where traditional billboards are few and far between.
Every screen carried the campaign’s “One More Time Georgia” message and a clear call to action for IWillVote.com/GA. Because the screens are digital, the creative changed from “Vote Tomorrow” to “Vote Today” overnight, keeping the message timely through the final push.
Arkansas Razorbacks
Recruiting Omaha to the Hogpile at the College World Series
When Arkansas baseball headed to Omaha for the College World Series, the Razorbacks wanted more than their traveling fans in the stands. They wanted the locals too. Advertising Wheels put digital billboard trucks on the streets of Omaha with a playful “Need a Team to Root For?” campaign, a numbered series of reasons to join the Hogpile.
One screen reminded locals that Dave Van Horn “became a legend in your state.” Another made the case that Arkansas is “the closest CWS team, which technically makes us neighbors.” Our digital billboard trucks parked on the brick streets of the Old Market, outside The Paxton downtown and along the routes fans take to the ballpark, where traditional billboards can’t be placed.
Between messages, the screens switched to full-motion “OMAHOGS” creative and a bold “If You’re Reading This It’s Time to Call the Hogs!” rally call. Digital screens let the campaign rotate its messages through the series and keep the content fresh day to day.
Charly
Bringing All-Star kits to the streets of the Twin Cities
When Charly launched its Liga MX All-Star kit, available at DICK’S Sporting Goods, it wanted soccer fans in the Twin Cities to see it during All-Star week. Advertising Wheels put digital billboard trucks on the road with full-motion LIGA MX creative and the new Charly All-Star jerseys on screen.
Our digital billboard trucks parked at the entrance of Allianz Field, right under the “Land of All-Stars” banner, where fans in Liga MX jerseys stopped to take photos with the truck. They also worked Nicollet Mall, downtown Minneapolis and the area around U.S. Bank Stadium, reaching shoppers, office workers and visiting fans at eye level and close range.
Traditional billboards can’t be placed at a stadium gate or on a pedestrian mall, but our trucks went to both and covered the busy streets in between. Every screen carried a clear “Available at DICK’S Sporting Goods” call to action, connecting the kit to where fans could buy it.
Mote Marine Laboratory
Bringing ocean research to life in motion
Mote Marine Laboratory wanted to connect with its local community around the message “Our Research Matters. Especially to Them.” Advertising Wheels put that message in the middle of a busy outdoor festival.
Our digital billboard truck parked steps from the vendor tents and walkways, an event space where traditional billboards could never go. Instead of a static image, the LED screens played full-motion video of Mote’s underwater footage, and the moving marine life drew the eyes of everyone passing by.
Families saw the content at eye level as they strolled, shopped and gathered, along with the mote.org call to action, at a time when they were relaxed and receptive. Video placed exactly where the audience was made Mote’s mission hard to miss.
Add-on · Digital retargeting
Seen on the street. Served again on every screen.
People who were exposed to your ad on a digital billboard truck, and matched to it, become your retargeting audience. Your ad follows them on mobile, desktop, streaming TV and social. It’s built from verified truck exposure, not a broad audience buy, and powered by StreetMetrics.
- 01 · Drive
The digital billboard truck works your streets
Your ad runs at eye level on the busiest blocks in your market.
- 02 · Verify
GPS logs every second
StreetMetrics matches the route to anonymized devices that were near the truck.
- 03 · Retarget
The ad follows them
The same people see your message again on the channels in your package.
- 04 · Report
One report
Route, hours on the street, impressions and digital delivery come back together.
Retargeting capabilities
Display
Mobile, tablet & desktop
Banner ads in apps and on websites, served to people matched to your digital billboard truck.
From $11.25 CPM
Video
Online video
Pre-roll and in-stream video on mobile and desktop to keep your message moving.
From $18.00 CPM
OTT
Streaming, large & small screen
Ads inside streaming apps on TVs, phones and tablets.
From $47.50 CPM
CTV
Connected TV
Large-screen-only streaming ads on smart TVs and streaming devices.
From $47.50 CPM
Social
Social feeds
Bring the street audience into social channels alongside your other buys.
Quoted by your rep
Data
Audience pass-back
Hashed mobile ad IDs passed to your DSP or DMP, where legally allowed.
$2,000 per 4 weeks
Built with a MobileOOH rep
Every retargeting package is custom. A MobileOOH rep will work with you directly to pick channels, set impression goals and match the flight dates to your digital billboard truck run. Minimum 200,000 retargeting impressions.
CPMs are starting rates. Final pricing, channels and availability are confirmed by your rep.
How it works
Four steps from idea to street.
- 01
Pick a city & blocks
Choose your market, then click open blocks on its live calendar. Premium dates are starred.
- 02
Name your spots
Tell us the stores, venues or neighborhoods to hit. We plan the route and send it to you to approve.
- 03
Upload graphics
Use one design for the whole flight, or a different one for each block, like a Black Friday offer for Black Friday.
- 04
Go live & get your POP
At the end of your flight, get your GPS report and proof of performance (POP) report.
Ad specs
Built for the screen. Easy to make.
Your ad plays in a loop on high-brightness LED screens, readable in daylight and glowing at night.
| Screens | 3 sides: driver side, passenger side and rear |
|---|---|
| Side displays | 1024 × 512 · 768 × 384 · 760 × 400 px |
| Rear display | 512 × 512 · 512 × 384 · 360 × 320 px |
| Sizes needed | All 6 sizes, 3 side and 3 rear. All units in pixels. |
| File types | JPG, PNG or MP4 |
| Templates | Download all 6 templates (ZIP) |
| Spot length | Up to 15 seconds |
| Deadline | 48 hours before start |
| Read time | Your message should land in about 3 seconds. |
| Color | Bright colors on a dark background read best, day or night. |
| Tip | Under 7 words. Big logo. One clear offer. |
| Change it up | Run different creative by shift. Assign a graphic to each block at checkout. |
FAQ
Questions before you book
What do the colors on the calendar mean?
Open blocks can be booked. Premium blocks (★) fall on weekends, holidays, elections, and big games and concerts in your market, and are billed at the premium rate. Big shopping days like Black Friday, Small Business Saturday, Cyber Monday and Super Saturday are highlighted. Sold-out blocks can’t be booked in that city. We’re closed only on Thanksgiving, Christmas Day and New Year’s Day; every other holiday is open at the premium rate.
Why do open blocks differ by city?
Our screens move between markets, so each city shows only the blocks we can actually run there. If a screen runs Shift 1 in a market, its Shift 2 and Shift 3 that day are offered only in that market.
How do the multi-day discounts work?
Book at least one block on back-to-back days. 3 days in a row saves 5%, 5 days saves 10%, 7 days saves 15%, 14 days saves 20%, and 30 or more saves 30% on every block in that run, including premium blocks. Closed days and gaps start a new run.
Is there a delivery fee?
Only when a truck has to drive in. If the nearest open truck is already within 75 road miles of your market, delivery is included. Otherwise there’s one flat fee for each run of back-to-back days: $345 for up to 200 road miles, $580 for up to 350, or $815 for up to 500. Your zone appears in your order summary before you book. To keep delivery costs down, book your days back to back.
How fast can I go live?
Any open block 2 or more days out can be booked online. Graphics are due 48 hours before your first block. For sooner dates, call us.
Can I choose the exact route?
Yes. Tell us your targets and we’ll plan a route around them. You approve it before the flight starts. Routes follow local traffic and parking rules.
How do I know the truck actually ran?
Every flight includes a GPS report. At the end of your flight you get a proof of performance (POP) report with the route driven and time on screen. Add the social media photo package for photos of your ad on the street.
Are any products or ads restricted?
Yes. Some products and services, such as controlled substances (for example, marijuana and cannabis products), may not be displayed in certain jurisdictions, and local rules vary by city and state. A MobileOOH team member can review your creative before your flight and help you find a compliant option. Email hello@mobileooh.com.
Do you run political campaign ads?
Yes. Use the political campaign buy to book a city from the start of early voting through Election Day, the final week, or Election Eve and Election Day. Georgia markets can add the December 1 runoff. Every early voting day, Election Eve and Election Day are billed at the ★ premium rate, as are Georgia runoff early voting and the runoff itself. Political flights are prepaid. Political creative must include a “paid for by” disclaimer, and a MobileOOH team member reviews it before it runs.
Can I run more than one ad?
Yes. Upload several files, then pick one design for each block, or rotate them all in the loop.
What if it rains or a truck breaks down?
Lost hours are made up on another day at no cost, or credited back to you.
How do I pay?
By invoice. There’s no payment online. After you request your booking, a MobileOOH team member confirms your route and dates and emails your invoice, and you pay MobileOOH directly. Political flights are paid in full before the flight runs.
Do you work with agencies?
Yes. Agencies can book on invoice, run multi-market buys, and get white-label reports.